Branding of any product and service should follow some constants that help in establishing a brand in the long run. The internet branding strategies should have the following constants in your branding formula:
Branding should be simple
The most popular brands in the world have very simple, easy to remember logos. The reason behind this concept is, we tend to remember and associate ourselves with simple things and choose to ignore or forget complex ideas.
Branding should be different
Your brand should have individuality, should be different. The brand should stand out from other similar product or service; otherwise the whole idea of branding is lost. Only an individualistic brand makes a mark on the psyche of the target customer and he remembers it when he makes a buying decision.
Branding should be safe
Play safe and do your research if you are catering to international audience. If you are using symbols in your logo make sure they do not offend the target market in any way or you can chances of shutting your shop before making any sales.
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services and entice them to buy.
Advertising messages themselves are designed to persuade an individual to buy a company’s goods or services. Even in business-to-business transactions, individuals have to first be convinced to choose one product over another. To accomplish this, ads have five main components:
Headline - This is the key attention-getting message. “Got milk?” is a perfect headline. Or Wendy’s old, “Where’s the beef?”
Subhead - Some ad headlines need clarification, much like a book’s subtitle.
Body copy - The meat of the advertising message occurs in the main section where the product or service’s features and benefits are highlighted.
Image - Unless you’re advertising on the radio, including a product photo, or image illustrating a key benefit is critical.
Call-to-action - At the end of the ad you want to invite the consumer to take a step towards doing business with you, such as calling a toll-free number, visiting a website, texting a certain number, or pulling into the drive-thru window.
Business communication (or simply "communication," in a business context) encompasses topics such as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.
The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers.
Taking anything that could be done in print, or that can be seen with the eyes and putting it into a format that can be accessed by computer technology.
Examples of materials that are fast emerging in the world of digital publishing include converting (or creating):